We all speak regularly with potential clients who have compelling stories of how they have been ripped off, but often, because there may be too little money at stake on an individual basis, we are forced to decline representation. In the first‐ever PIABA annual meeting on this topic, we will discuss how to evaluate such cases for their class action potential. The class action device is best suited to just this type of case: one that may not make economic sense to pursue individually, but when many are pooled together, amounts to a very significant matter that will get the defendant’s attention and can achieve significant deterrent effect on a company’s future actions. In this session, you will learn many of the factors that determine whether a particular fact scenario could make for an effective class action ... and just as importantly, which facts are class action killers. We will also discuss class action fundamentals, as well as class action settlement strategies.