This session will have two focuses: first, complying with ethical requirements in advertising; and second, strategies for successful marketing. The ethics in advertising segment will be presented by Joe Corsmeier, who served as a prosecutor for The Florida Bar and has represented attorneys in defending Bar grievance cases for over 15 years. David Meyer will present on successful marketing strategies. Mr. Corsmeier’s experience and expertise in dealing with The Florida Bar’s ethics rules with respect to advertising, some of the strictest rules in the country, should provide attendees with the information they need to know to advertise in compliance with ethics rules. Mr. Meyer’s law firm marketing expertise will provide invaluable marketing insights to attendees.