Getting the best results for our clients isn’t just a matter of luck. It all starts with the first steps we take to evaluate a claim, to set the expectations for our clients, to lay out all the reasons why our opponents should open their checkbooks and start writing. A big part of that requires checking assumptions at the door and expanding our view of a case - and choosing our words wisely.
There’s power in words, but there is even more power in the belief behind those words. Learn how to increase the effectiveness of your demand letter words, develop a process to evaluate and present your cases, and understand the science behind triggering productive, successful settlement conversations.